wbm.link vs wa.link (Walink)
A wa.link alternative where the branded link is free
Walink's free links come with a name nobody chose — the brand name, the click statistics and the multi-agent rotation all sit behind its paid plans. On wbm.link the branded link is part of the free account, and the panel behind it is a full WhatsApp Business platform when you are ready for one.
Side by side
wbm.link vs wa.link (Walink)
| wbm.link | wa.link (Walink) | |
|---|---|---|
| Branded link with your name | Free with your account — wbm.link/yourbrand | Premium only: USD $9 / year per link |
| Link with a random name | Not needed — you always choose the name | Free, no registration |
| Pre-filled first message | Yes | Yes, on free links too |
| QR code | Yes, from the free generator | Yes |
| Change the number or message later | Yes, any time — the printed link stays | Premium only (updatable links) |
| Tap statistics | Yes, on every link | Premium only |
| One link across several numbers | Up to 50, taking turns — included | Multiagent: USD $5 / agent / month |
| Shared team inbox for the replies | Included with a connected number (₹999 / month) | — |
| Broadcasts, chatbot and AI replies | Included with a connected number | — |
| What the link costs to keep | Nothing | Renews yearly, per link |
wa.link (Walink) figures are from its public pricing page as of 12 September 2026, monthly billing, before GST, and may have changed since. Source. Message charges are billed separately by both.
Why teams switch from wa.link (Walink)
What changes when you move
The name is the product, and it is free
A link people can read off a board is the whole point. Walink keeps that behind a yearly fee per link; wbm.link gives it with the free account, and you can have several.
Enquiries shared across your team
Put up to 50 numbers on one link and each tap opens the next in turn. On Walink that is the multi-agent add-on at five dollars per agent every month.
You can see what worked
Every wbm.link link counts its taps, so one link per poster or per ad tells you which one brought the chats. Walink keeps analytics for Premium.
A panel behind the link when you need it
Walink stops at the link. When the chats grow into a team's work, the same account gives you a shared inbox, broadcasts, a chatbot builder and an AI assistant on your own WhatsApp number.
Is wbm.link free like wa.link?
Both have a free tier, but they draw the line differently. Walink's free link gets a random name and no statistics; the branded name costs USD $9 a year per link. On wbm.link the branded name, the pre-filled message, the tap count and rotation across up to 50 numbers are all in the free account. You pay ₹999 a month only if you connect a WhatsApp Business API number for the inbox, broadcasts and chatbot.
Can I move my wa.link to wbm.link?
You cannot move the wa.link address itself — it belongs to their domain. What you do is claim the same name on wbm.link, for example wbm.link/yourbrand, point it at the same WhatsApp number and change the link wherever it is printed or posted. Anything already printed with the old link keeps working until their plan lapses.
Does wbm.link work outside India?
The links work for any WhatsApp number in any country. The panel's pricing is in rupees and its message rates are set for Indian numbers, so it suits Indian businesses best.
Do I need a WhatsApp Business API number to use the link?
No. A link can point at any WhatsApp number, including the WhatsApp Business app on your phone. The API is only for the shared inbox, broadcasts and the chatbot.
Other comparisons
Ready to leave wa.link (Walink)?
Create your account, connect your number with Meta's official sign-up and start replying from one shared inbox.