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270+ templates for orders, bookings, payments, classes and offers — each in English and Hindi, checked against Meta’s rules, with an example of how it looks in the chat.
Orders & delivery
Confirmations, shipping, delivery, returns and refunds.
Order confirmation6 templatesAn order confirmation tells the customer their order reached you, what they will pay and when to expect it — and it is the message they scroll back to when they have a question. Keep it strictly about the order and Meta approves it as a utility template, billed at the lower utility rate.UtilityOrder shipped / shipping update6 templatesA shipping update answers “where is my order?” before the customer has to ask. Send it the day the parcel leaves you, with the courier, tracking number and expected delivery date, and leave out anything promotional so it stays a utility template.UtilityOut for delivery6 templatesAn out-for-delivery message tells the customer to stay reachable today, which means fewer failed delivery attempts and fewer parcels travelling back. For cash-on-delivery orders it is also the moment to remind them of the amount to keep ready.UtilityOrder delivered6 templatesA delivered message closes the loop on an order: it confirms the parcel arrived, gives the customer an easy way to report anything missing or damaged, and can ask how the delivery went. Keep any feedback question about this delivery, not a pitch for the next purchase.UtilityCOD order confirmation6 templatesA COD confirmation asks the customer to confirm a cash-on-delivery order before you pack and ship it. A customer who has confirmed is more likely to accept the parcel, and one who cancels does so before you have paid for shipping.UtilityReturn & refund update6 templatesCustomers waiting for a refund check WhatsApp far more often than their email. Update them at each step — return approved, item received, refund processed — and your team is spared a round of “where is my money?” chats.UtilityOrder cancelled6 templatesWhether the customer cancelled or you had to, a clear cancellation message says what was cancelled, whether money is coming back and when. It prevents a second round of confused messages and, written politely, keeps the customer’s trust.Utility
Appointments & bookings
Confirmations, reminders and changes for bookings of every kind.
Appointment confirmation6 templatesAn appointment confirmation turns a phone call or a chat into a written booking the patient can find again: who they are seeing, when and where. It is a utility template, so keep it to the appointment itself.UtilityAppointment reminder6 templatesA reminder the day before is the simplest way to cut no-shows at a salon, spa or studio. With Confirm and Reschedule buttons, clients answer in one tap and you know in good time which chairs will be empty.UtilityAppointment rescheduled6 templatesAppointments move — the patient asks, or the doctor is called away. A reschedule message puts the new time in writing, releases the old slot and gives the patient an easy way to say if the new time does not work.UtilityDoctor / clinic appointment reminder6 templatesDoctors’ and diagnostic appointments are missed for simple reasons — the date slipped, or the patient forgot the fasting instructions. A reminder the day before with the doctor, time, address and what to bring saves a wasted slot on both sides.UtilityTable reservation confirmation6 templatesA table confirmation on WhatsApp gives the guest the booking in writing and gives you a way to hear about changes before the evening rush. Include the time, the party size and how long you hold the table, and keep specials for another message.UtilityProperty site visit reminder6 templatesA site visit is the most valuable step in a property sale, and one that buyers easily forget or quietly skip. A reminder the day before, with the meeting point, the executive’s name and a way to reschedule, keeps more visits on the calendar.UtilityTravel booking confirmation6 templatesA booking confirmation is the traveller’s proof that the trip is real: what they booked, for when, what they have paid and what is still due. Send it as soon as the booking is final, and keep the next holiday idea for a separate marketing message.UtilityTrip pickup / departure reminder6 templatesThe night before a trip, travellers want three things: when, where and who is picking them up. A pickup or departure reminder with the driver’s name, vehicle and meeting point saves a stream of calls on the morning of departure.Utility
Payments & billing
Receipts, invoices, due dates and failed payments.
Payment received6 templatesA payment receipt on WhatsApp tells the customer their money reached you before they have to ask. These templates confirm the amount, the order it was for and a reference they can quote, with nothing promotional that would push them into the marketing category.UtilityPayment due reminder6 templatesA clear reminder a few days before the due date gets bills paid without awkward phone calls. These templates state what is due, for which invoice and by when — and nothing else, because Meta treats a payment reminder with no incentive as utility.UtilityInvoice shared6 templatesSending the invoice on WhatsApp puts it where the customer will actually open it. These templates share the invoice number, amount and due date with a link to the PDF, so the message stays a plain billing update.UtilityEMI due reminder6 templatesAn EMI reminder a few days before the debit date gives borrowers time to fund their account and avoid bounce charges. These templates state the loan, the amount and the date in a neutral tone that Meta approves as utility and borrowers do not find threatening.UtilityInsurance premium due reminder6 templatesA premium reminder is one of the few insurance messages that is clearly utility — as long as it only states the due date. Meta’s own example draws the line: a reminder with no incentive is utility, while “Renew today to save…” is marketing. These templates keep to the policy, the amount and the date.UtilityPayment failed6 templatesWhen a payment fails, the customer’s first worry is whether money left their account. These templates say plainly that the payment did not go through, what happens to any amount deducted and how to try again — a service message, not a sales nudge.UtilitySubscription renewal reminder6 templatesCustomers billed without warning ask for refunds and raise disputes. A plain notice a few days before the billing date — which plan, how much, when, and how to manage it — prevents that, and because it persuades no one, it is utility.Utility
Account & support
Welcome, opt-in, service requests, documents and feedback.
Welcome / opt-in confirmation6 templatesA short confirmation right after someone opts in tells them what they signed up for and how to stop — which keeps block and report rates low later. These templates confirm the choice the customer made and name the updates to expect, with no welcome offer attached.UtilitySupport ticket / complaint update6 templatesA customer who has raised a complaint wants three things: proof it was logged, who is on it and when they will hear back. These templates give the ticket number, the status and the next step, and let the customer confirm when the issue is fixed.UtilityDocuments needed6 templatesChasing documents one chat at a time slows every loan file and tax return. These templates list exactly what is pending for the customer’s own application or filing and where to upload it — and they never ask for card numbers, PINs, passwords or ID numbers, which WhatsApp’s policy does not allow.UtilityFeedback on a recent order or visit6 templatesMeta counts a feedback survey as utility when it asks about a transaction the customer actually made — a specific order or visit. These templates name that order or visit and ask one clear question, with no discount for answering.UtilityAccount details updated6 templatesWhen a customer changes their address, plan or contact number, a quick confirmation shows the change went through — and warns them at once if they did not make it. These templates state what changed and when, with a clear way to report a change they did not ask for.Utility
Education & coaching
Admissions, classes, exams, results and fees.
Admission / course enquiry received6 templatesA student who fills an enquiry form usually asks two or three institutes at once, so a fast acknowledgement matters. These templates confirm the enquiry the student made and say when a counsellor will call — no fee offers or batch promotions, which would make them marketing.UtilityClass schedule / timetable change6 templatesA timetable change posted in a group gets lost among a hundred other messages. Sent as a template to each student or parent, it arrives on its own with the batch, the date and the new time — a plain update about the student’s own classes, which is utility.UtilityExam or test reminder6 templatesAn exam reminder the day before, with the reporting time and what to carry, saves a flood of calls on exam morning. These templates cover written exams, class tests and online mock tests, and stay strictly about the student’s own exam.UtilityResult declared6 templatesWhen results come out, students and parents want to know one thing: where to see them. These templates say the result is declared and point to the scorecard, with re-evaluation dates where they apply — and no push for the next course, which Meta would count as marketing.UtilityFee due reminder6 templatesA fee reminder on the parent’s WhatsApp is read the same day, unlike a note in the school diary. These templates state the instalment, the amount and the due date — and leave out early-payment discounts, which Meta counts as marketing.Utility
Offers & announcements
Festive offers, launches, restocks, events and win-backs.
Festive offer (Diwali, Holi, Eid, etc.)6 templatesFestive offers are the busiest broadcasts of the Indian year, and the easiest to get wrong. These six templates keep the offer clear, the end date honest and the way to opt out visible — so they are approved as marketing and read by the customers who asked to hear from you.MarketingNew product launch6 templatesA launch message works when it says what is new, why it matters to this customer and where to see it — in a few lines. These templates announce a new product or collection to customers who opted in, with one clear button to the product page.MarketingBack in stock6 templatesA restock alert is one of the few marketing messages customers actively ask for. Send it to the people who asked about the item, or bought it before, and say plainly what is back and where to get it.MarketingAbandoned cart reminder6 templatesA friendly reminder about items left in a cart can bring back a sale the shopper simply forgot. Because it asks them to buy, Meta treats it as a marketing message — so these templates are written as marketing and go only to shoppers who opted in.MarketingWe miss you / win-back6 templatesA win-back message reminds a past customer that you are still here — ideally with a reason to return. Keep it warm and short, send it to people who opted in to offers, and make it easy for anyone who has moved on to say so.MarketingEvent or store opening invitation6 templatesAn invitation needs four things: what the event is, when, where and how to say yes. These templates cover store openings, launch events and exhibitions for customers who opted in, with quick-reply buttons so guests can answer in one tap.MarketingWebinar / workshop invitation6 templatesWebinar and workshop invitations do well on WhatsApp because the message gets read and the sign-up link is right there. These templates cover a free webinar, a paid workshop and a personal invitation, written as marketing for contacts who opted in.MarketingRefer a friend6 templatesYour best new customers usually come from existing ones. A referral message tells a happy customer what their friend gets, what they get, and how to pass it on — in a few lines they can forward without editing.MarketingRestaurant weekend offer6 templatesRegulars are the easiest guests to bring back, and a short weekend message is often all it takes. These templates announce a weekend offer, a special menu or a delivery deal to guests who opted in, with a button to reserve or order.MarketingNew project / property launch6 templatesProperty buyers take months to decide, and a launch message reaches them while they are still comparing. These templates announce a new project, a new tower or a launch price to leads who opted in, and invite them to a site visit or brochure — without overstating anything.MarketingAdmissions open6 templatesAdmission season is when parents and students compare institutes, and a clear WhatsApp message with the course, start date and next step gets read. These templates announce new batches and sessions to parents and students who opted in, in English and Hindi.MarketingSeasonal holiday packages6 templatesHoliday plans start weeks before the season, and the agency that shares a clear package first often gets the booking. These templates announce seasonal packages and departures to travellers who opted in, with the price, what’s included and one way to ask for the itinerary.MarketingSalon & spa festive offer6 templatesFestivals and weddings are when salon chairs fill up — and when clients decide where to go. These templates announce festive packages to clients who opted in, with the services, the price and a quick way to pick a slot.MarketingPrice drop alert6 templatesA price drop is news a customer can act on — especially on something they already looked at. These templates tell opted-in customers what is cheaper, by how much and until when, with a button to the product page.Marketing
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