wbm.link

Marketing template · 6 examples · English & Hindi

We miss you / win-back WhatsApp templates

A win-back message reminds a past customer that you are still here — ideally with a reason to return. Keep it warm and short, send it to people who opted in to offers, and make it easy for anyone who has moved on to say so.

With coupon

English · en

Hi Rakesh, it’s been a while since your last visit to Bansal Footwear, and we miss you. Here’s 15% off your next purchase with code BACK15, valid until 30 September. We’d love to see you again.

Reply STOP to opt out

10:42

Template text to copy

Hi {{1}}, it’s been a while since your last visit to {{2}}, and we miss you. Here’s 15% off your next purchase with code {{3}}, valid until {{4}}. We’d love to see you again.
win_back_en_short

With buttons

English · en

We miss you

Hello Pooja, we miss you at Kalaa Handloom. A lot has changed since your last purchase, including a new range of winter shawls. Would you like to take a look?

Reply STOP to opt out

10:42

Show me what’s newNot interestedVisit our website

Template text to copy

Hello {{1}}, we miss you at {{2}}. A lot has changed since your last purchase, including {{3}}. Would you like to take a look?
win_back_en_buttons

Personal

English · en

Hi Mr Gupta, it’s Ramesh from Gupta Electricals. It’s been a while since we last spoke and we miss you, so I wanted to check in personally. If there is anything you need this season, just reply here and I’ll help you myself.

Reply STOP to opt out

10:42

Template text to copy

Hi {{1}}, it’s {{2}} from {{3}}. It’s been a while since we last spoke and we miss you, so I wanted to check in personally. If there is anything you need this season, just reply here and I’ll help you myself.
win_back_en_personal

कूपन के साथ

Hindi · hi

नमस्ते राकेश, Bansal Footwear पर आपको देखे काफ़ी समय हो गया, हमें आपकी याद आई। आपकी अगली खरीदारी पर कोड BACK15 से 15% छूट, 30 सितंबर तक मान्य। आपका फिर से स्वागत करने का इंतज़ार रहेगा।

ऑफ़र बंद करने के लिए STOP लिखें

10:42

Template text to copy

नमस्ते {{1}}, {{2}} पर आपको देखे काफ़ी समय हो गया, हमें आपकी याद आई। आपकी अगली खरीदारी पर कोड {{3}} से 15% छूट, {{4}} तक मान्य। आपका फिर से स्वागत करने का इंतज़ार रहेगा।
win_back_hi_short

बटन के साथ

Hindi · hi

आपकी याद आई

नमस्ते पूजा जी, Kalaa Handloom पर आपकी पिछली खरीदारी के बाद बहुत कुछ नया आया है, जैसे सर्दियों की नई शॉल। नया कलेक्शन देखना चाहें तो नीचे बटन दबाएँ।

ऑफ़र बंद करने के लिए STOP लिखें

10:42

नया क्या है, दिखाएँरुचि नहीं हैवेबसाइट देखें

Template text to copy

नमस्ते {{1}} जी, {{2}} पर आपकी पिछली खरीदारी के बाद बहुत कुछ नया आया है, जैसे {{3}}। नया कलेक्शन देखना चाहें तो नीचे बटन दबाएँ।
win_back_hi_buttons

व्यक्तिगत

Hindi · hi

नमस्ते गुप्ता जी, मैं रमेश बोल रहा हूँ, Gupta Electricals से। काफ़ी समय से बात नहीं हुई, इसलिए ख़ुद हालचाल पूछना चाहा। इस मौसम के नए सामान और ऑफ़र के बारे में जानना हो या कुछ भी चाहिए हो, तो यहीं जवाब दें, मैं ख़ुद मदद करूँगा।

ऑफ़र बंद करने के लिए STOP लिखें

10:42

Template text to copy

नमस्ते {{1}} जी, मैं {{2}} बोल रहा हूँ, {{3}} से। काफ़ी समय से बात नहीं हुई, इसलिए ख़ुद हालचाल पूछना चाहा। इस मौसम के नए सामान और ऑफ़र के बारे में जानना हो या कुछ भी चाहिए हो, तो यहीं जवाब दें, मैं ख़ुद मदद करूँगा।
win_back_hi_personal

Variables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.

When to send it

  • When a regular customer has not bought for two or three months
  • Before a season they used to buy in — school reopening, wedding season, winter
  • With a small offer kept for returning customers
  • Once, not as a repeating sequence

Tips for approval and replies

  • Build the audience with a label such as “No purchase in 90 days” and send only to the opted-in contacts in it.
  • Offer something real — a coupon, a new service, a new range — rather than only “we miss you”.
  • Give an easy way out: a “Not interested” button and “Reply STOP to opt out” in the footer. Customers who have moved on will leave quietly instead of reporting you.
  • wbm.link’s delivered and read reports show whether the message reached people; judge the campaign by how many customers actually come back.

Category: Marketing

Marketing templates go only to customers who agreed to hear from you on WhatsApp, and are billed at the marketing rate. Keep an easy way to opt out. See what it costs

FAQ

Frequently asked questions

Something else on your mind? Ask us.

Is a “we miss you” message allowed on WhatsApp?

Yes, as a marketing template sent to customers who opted in to receive offers. Meta counts re-engagement messages as marketing.

What if a customer doesn’t want to hear from us again?

Honour it straight away. Mark the contact as opted out so no future broadcast reaches them — in wbm.link, opted-out contacts are left out of broadcasts — and keep answering if they message you.

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