wbm.link

Marketing template · 6 examples · English & Hindi

Abandoned cart reminder WhatsApp templates

A friendly reminder about items left in a cart can bring back a sale the shopper simply forgot. Because it asks them to buy, Meta treats it as a marketing message — so these templates are written as marketing and go only to shoppers who opted in.

Short

English · en

Hi Sneha, you left the Linen Bedsheet Set in your cart at Urban Loom. It’s still saved for you — tap Shop now below to pick up where you left off.

Reply STOP to opt out

10:42

Shop now

Template text to copy

Hi {{1}}, you left the {{2}} in your cart at {{3}}. It’s still saved for you — tap Shop now below to pick up where you left off.
abandoned_cart_en_short

With buttons

English · en

Still thinking it over?

Hello Amit, the Men’s Running Shoes (UK 9) is still waiting in your cart. Complete your purchase before Sunday, 14 September and get free delivery on it. Any questions about size or fit? Just ask us here.

Reply STOP to opt out

10:42

Complete purchaseI have a questionNot interested

Template text to copy

Hello {{1}}, the {{2}} is still waiting in your cart. Complete your purchase before {{3}} and get free delivery on it. Any questions about size or fit? Just ask us here.
abandoned_cart_en_buttons

With coupon

English · en

Hi Aditya, still thinking about the Wireless Earbuds? Use code CART10 to get 10% off it until 15 September. Tap below to go back to your cart.

Reply STOP to opt out

10:42

Back to my cart

Template text to copy

Hi {{1}}, still thinking about the {{2}}? Use code {{3}} to get 10% off it until {{4}}. Tap below to go back to your cart.
abandoned_cart_en_coupon

छोटा

Hindi · hi

नमस्ते स्नेहा, आपने Urban Loom पर लिनन बेडशीट सेट को अपने कार्ट में छोड़ दिया था। वह अभी भी आपके लिए सहेजा हुआ है। खरीदारी पूरी करने के लिए नीचे “अभी खरीदें” बटन दबाएँ।

ऑफ़र बंद करने के लिए STOP लिखें

10:42

अभी खरीदें

Template text to copy

नमस्ते {{1}}, आपने {{2}} पर {{3}} को अपने कार्ट में छोड़ दिया था। वह अभी भी आपके लिए सहेजा हुआ है। खरीदारी पूरी करने के लिए नीचे “अभी खरीदें” बटन दबाएँ।
abandoned_cart_hi_short

बटन के साथ

Hindi · hi

आपका कार्ट इंतज़ार कर रहा है

नमस्ते अमित जी, रनिंग शूज़ (UK 9) अभी भी आपके कार्ट में है। रविवार, 14 सितंबर तक खरीदारी पूरी करने पर डिलीवरी मुफ़्त मिलेगी। साइज़ या क्वालिटी को लेकर कोई सवाल हो तो यहीं पूछें।

ऑफ़र बंद करने के लिए STOP लिखें

10:42

खरीदारी पूरी करेंसवाल पूछना हैरुचि नहीं है

Template text to copy

नमस्ते {{1}} जी, {{2}} अभी भी आपके कार्ट में है। {{3}} तक खरीदारी पूरी करने पर डिलीवरी मुफ़्त मिलेगी। साइज़ या क्वालिटी को लेकर कोई सवाल हो तो यहीं पूछें।
abandoned_cart_hi_buttons

कूपन के साथ

Hindi · hi

नमस्ते आदित्य जी, क्या आप अब भी वायरलेस ईयरबड्स के बारे में सोच रहे हैं? कोड CART10 लगाकर इस पर 10% छूट पाएँ, 15 सितंबर तक। अपने कार्ट पर लौटने के लिए नीचे बटन दबाएँ।

ऑफ़र बंद करने के लिए STOP लिखें

10:42

कार्ट पर लौटें

Template text to copy

नमस्ते {{1}} जी, क्या आप अब भी {{2}} के बारे में सोच रहे हैं? कोड {{3}} लगाकर इस पर 10% छूट पाएँ, {{4}} तक। अपने कार्ट पर लौटने के लिए नीचे बटन दबाएँ।
abandoned_cart_hi_coupon

Variables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.

When to send it

  • A few hours after a shopper leaves items in their cart
  • The next day, once, if the purchase is still not complete
  • When an item in the cart gets a real price cut or offer
  • Never more than once or twice for the same cart

Tips for approval and replies

  • Meta treats cart reminders that push a purchase as marketing, not utility. Submit them in the marketing category and send them only to shoppers who opted in to offers.
  • wbm.link does not connect to your store, so cart reminders go out as a broadcast: export the shoppers with open carts, import them as a CSV with the product as a custom field, and send to that list or label.
  • One reminder, perhaps one follow-up, is plenty. Repeated nudges are the quickest way to get blocked.
  • Link back to the cart or product with a URL button, and keep an easy way to opt out in the footer.

Category: Marketing

Marketing templates go only to customers who agreed to hear from you on WhatsApp, and are billed at the marketing rate. Keep an easy way to opt out. See what it costs · More for e-commerce & d2c: WhatsApp for e-commerce & d2c

FAQ

Frequently asked questions

Something else on your mind? Ask us.

Is an abandoned cart reminder a utility message?

No. A reminder that encourages the shopper to complete a purchase is promotional, so Meta categorises it as marketing — with or without a discount.

Can wbm.link send cart reminders automatically?

No. wbm.link does not connect to online stores, so it cannot see abandoned carts. Export the shoppers from your store, import them as a CSV with the product in a custom field, and send the reminder as a broadcast to that list or label.

Should a cart reminder include a discount?

Only if you want it to — it is marketing either way. Many stores keep the first reminder plain and save a coupon for a second one.

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