Utility template · 6 examples · English & Hindi
A clear reminder a few days before the due date gets bills paid without awkward phone calls. These templates state what is due, for which invoice and by when — and nothing else, because Meta treats a payment reminder with no incentive as utility.
Short
English · enHi Amit, a reminder that ₹12,400 for invoice INV-2409-118 is due on 15 Sep. Please ignore this message if you have already paid.
10:42
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Hi {{1}}, a reminder that ₹{{2}} for invoice {{3}} is due on {{4}}. Please ignore this message if you have already paid.payment_reminder_en_shortFormal, detailed
English · enPayment reminder
Dear Mr. Mehta, this is a reminder that the payment of ₹48,000 against invoice INV-2409-073 dated 1 Sep is due on 15 Sep. You can pay by UPI or bank transfer using the details on the invoice. If you have already made the payment, please reply with the transaction reference so we can update our records.
Please ignore if already paid
10:42
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Dear {{1}}, this is a reminder that the payment of ₹{{2}} against invoice {{3}} dated {{4}} is due on {{5}}. You can pay by UPI or bank transfer using the details on the invoice. If you have already made the payment, please reply with the transaction reference so we can update our records.payment_reminder_en_formalWith buttons
English · enHi Kavita, your payment of ₹3,500 for September maintenance is due on 10 Sep. Tap below to pay online, or let us know if you have already paid.
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Hi {{1}}, your payment of ₹{{2}} for {{3}} is due on {{4}}. Tap below to pay online, or let us know if you have already paid.payment_reminder_en_buttonsShort
Hindi · hiनमस्ते अमित, यह रिमाइंडर है कि बिल INV-2409-118 का ₹12,400 का भुगतान 15 सितंबर तक देय है। अगर आप भुगतान कर चुके हैं तो कृपया इस संदेश को नज़रअंदाज़ करें।
10:42
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नमस्ते {{1}}, यह रिमाइंडर है कि बिल {{2}} का ₹{{3}} का भुगतान {{4}} तक देय है। अगर आप भुगतान कर चुके हैं तो कृपया इस संदेश को नज़रअंदाज़ करें।payment_reminder_hi_shortFormal, detailed
Hindi · hiभुगतान रिमाइंडर
प्रिय मेहता जी, इनवॉइस INV-2409-073 (दिनांक 1 सितंबर) की ₹48,000 की राशि 15 सितंबर को देय है। आप UPI या बैंक ट्रांसफ़र से भुगतान कर सकते हैं — विवरण इनवॉइस पर दिया गया है। भुगतान हो चुका हो तो ट्रांज़ैक्शन नंबर के साथ जवाब दें, ताकि हम अपना रिकॉर्ड अपडेट कर सकें।
भुगतान हो चुका हो तो कृपया ध्यान न दें
10:42
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प्रिय {{1}}, इनवॉइस {{2}} (दिनांक {{3}}) की ₹{{4}} की राशि {{5}} को देय है। आप UPI या बैंक ट्रांसफ़र से भुगतान कर सकते हैं — विवरण इनवॉइस पर दिया गया है। भुगतान हो चुका हो तो ट्रांज़ैक्शन नंबर के साथ जवाब दें, ताकि हम अपना रिकॉर्ड अपडेट कर सकें।payment_reminder_hi_formalWith buttons
Hindi · hiनमस्ते कविता, सितंबर मेंटेनेंस के लिए ₹3,500 का भुगतान 10 सितंबर को देय है। ऑनलाइन भुगतान के लिए नीचे टैप करें, या भुगतान हो चुका हो तो हमें बताएं।
10:42
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नमस्ते {{1}}, {{2}} के लिए ₹{{3}} का भुगतान {{4}} को देय है। ऑनलाइन भुगतान के लिए नीचे टैप करें, या भुगतान हो चुका हो तो हमें बताएं।payment_reminder_hi_buttonsVariables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.
Utility templates are about something the customer already did, carry nothing promotional, and cost far less per message than marketing. Add an offer and Meta bills it as marketing. See what it costs
Yes. Meta’s own guidance says a reminder about a payment the customer owes, with no incentive attached, is utility. Adding a discount for paying early, or any promotion, makes it marketing.
Keep to what a customer would expect — usually one before the due date and one shortly after. Customers who feel chased block and report numbers, and that lowers your number’s quality rating.
Yes. A URL button that opens your own payment page is fine in a utility template. Use your own domain rather than a link shortener, which is a common reason for rejection.
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