Utility template · 6 examples · English & Hindi
An EMI reminder a few days before the debit date gives borrowers time to fund their account and avoid bounce charges. These templates state the loan, the amount and the date in a neutral tone that Meta approves as utility and borrowers do not find threatening.
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English · enHi Suresh, your EMI of ₹14,250 for loan account XX4821 is due on 5 Oct. Please keep the amount in your bank account before that date. Ignore this if already paid.
10:42
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Hi {{1}}, your EMI of ₹{{2}} for loan account {{3}} is due on {{4}}. Please keep the amount in your bank account before that date. Ignore this if already paid.emi_due_reminder_en_shortFormal, auto-debit
English · enEMI due reminder
Dear Mrs. Kapoor, this is a reminder that EMI number 18 of ₹22,780 on your home loan (account ending 7093) is due on 5 Oct. The amount will be auto-debited through your registered mandate. If you expect a shortfall, please contact us before the due date so we can help.
10:42
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Dear {{1}}, this is a reminder that EMI number {{2}} of ₹{{3}} on your {{4}} loan (account ending {{5}}) is due on {{6}}. The amount will be auto-debited through your registered mandate. If you expect a shortfall, please contact us before the due date so we can help.emi_due_reminder_en_formalWith buttons
English · enHello Imran, your EMI of ₹6,430 for loan account XX3317 is due on 7 Oct. You can pay online using the button below, or reply if you have already paid or need help.
10:42
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Hello {{1}}, your EMI of ₹{{2}} for loan account {{3}} is due on {{4}}. You can pay online using the button below, or reply if you have already paid or need help.emi_due_reminder_en_buttonsShort
Hindi · hiनमस्ते सुरेश, लोन खाता XX4821 की ₹14,250 की EMI 5 अक्टूबर को देय है। कृपया उससे पहले अपने बैंक खाते में पर्याप्त राशि रखें। भुगतान हो चुका हो तो इस संदेश को नज़रअंदाज़ करें।
10:42
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नमस्ते {{1}}, लोन खाता {{2}} की ₹{{3}} की EMI {{4}} को देय है। कृपया उससे पहले अपने बैंक खाते में पर्याप्त राशि रखें। भुगतान हो चुका हो तो इस संदेश को नज़रअंदाज़ करें।emi_due_reminder_hi_shortFormal, auto-debit
Hindi · hiEMI रिमाइंडर
प्रिय कपूर जी, यह रिमाइंडर है कि आपके होम लोन (खाता नंबर के आखिरी अंक 7093) की किस्त संख्या 18 (₹22,780) 5 अक्टूबर को देय है। राशि आपके रजिस्टर्ड मैंडेट से ऑटो-डेबिट होगी। खाते में राशि कम हो तो कृपया देय तिथि से पहले हमसे संपर्क करें।
10:42
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प्रिय {{1}}, यह रिमाइंडर है कि आपके {{2}} लोन (खाता नंबर के आखिरी अंक {{3}}) की किस्त संख्या {{4}} (₹{{5}}) {{6}} को देय है। राशि आपके रजिस्टर्ड मैंडेट से ऑटो-डेबिट होगी। खाते में राशि कम हो तो कृपया देय तिथि से पहले हमसे संपर्क करें।emi_due_reminder_hi_formalFriendly, with buttons
Hindi · hiनमस्ते इमरान 🙏 आपकी अगली EMI ₹6,430 की है, जो 7 अक्टूबर को देय है (लोन खाता XX3317)। नीचे दिए बटन से ऑनलाइन भुगतान कर सकते हैं, या कोई मदद चाहिए तो बताएं।
10:42
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नमस्ते {{1}} 🙏 आपकी अगली EMI ₹{{2}} की है, जो {{3}} को देय है (लोन खाता {{4}})। नीचे दिए बटन से ऑनलाइन भुगतान कर सकते हैं, या कोई मदद चाहिए तो बताएं।emi_due_reminder_hi_buttonsVariables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.
Utility templates are about something the customer already did, carry nothing promotional, and cost far less per message than marketing. Add an offer and Meta bills it as marketing. See what it costs · More for finance & insurance: WhatsApp for finance & insurance
Yes, as utility templates to borrowers who agreed to receive WhatsApp messages. Follow your own regulatory rules on collection communication as well as WhatsApp’s policies.
It can. A URL button to your own payment page helps borrowers who pay manually. Use your own domain, never a shortened link.
A neutral line stating the charge in the loan agreement is fine. Avoid threats or shaming language — it is a common reason for rejection and for complaints.
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