Utility template · 6 examples · English & Hindi
A premium reminder is one of the few insurance messages that is clearly utility — as long as it only states the due date. Meta’s own example draws the line: a reminder with no incentive is utility, while “Renew today to save…” is marketing. These templates keep to the policy, the amount and the date.
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English · enHi Sunita, the premium of ₹18,640 for your policy HL-4410982 is due on 28 Sep. Reply here if you have any questions about the payment.
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Hi {{1}}, the premium of ₹{{2}} for your policy {{3}} is due on {{4}}. Reply here if you have any questions about the payment.insurance_premium_reminder_en_shortFormal, detailed
English · enPremium due reminder
Dear Mr. Joshi, this is a reminder that the annual premium of ₹32,450 for your term life policy (policy number TL-88213407) is due on 28 Sep. The policy stays in force when the premium is paid by the due date. You can pay through your insurer’s website or app, or reply here and your advisor will help.
10:42
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Dear {{1}}, this is a reminder that the annual premium of ₹{{2}} for your {{3}} policy (policy number {{4}}) is due on {{5}}. The policy stays in force when the premium is paid by the due date. You can pay through your insurer’s website or app, or reply here and your advisor will help.insurance_premium_reminder_en_formalWith buttons
English · enHello Vikram, a reminder that the premium for your family health policy, ₹24,300, is due on 2 Oct. Tap below to pay online or to speak to your advisor.
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Hello {{1}}, a reminder that the premium for your {{2}} policy, ₹{{3}}, is due on {{4}}. Tap below to pay online or to speak to your advisor.insurance_premium_reminder_en_buttonsShort
Hindi · hiनमस्ते सुनीता, आपकी पॉलिसी HL-4410982 का ₹18,640 का प्रीमियम 28 सितंबर को देय है। भुगतान से जुड़ा कोई सवाल हो तो यहीं जवाब दें।
10:42
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नमस्ते {{1}}, आपकी पॉलिसी {{2}} का ₹{{3}} का प्रीमियम {{4}} को देय है। भुगतान से जुड़ा कोई सवाल हो तो यहीं जवाब दें।insurance_premium_reminder_hi_shortFormal, detailed
Hindi · hiप्रीमियम देय रिमाइंडर
प्रिय जोशी जी, यह रिमाइंडर है कि आपकी टर्म लाइफ पॉलिसी (पॉलिसी नंबर TL-88213407) का ₹32,450 का वार्षिक प्रीमियम 28 सितंबर को देय है। पॉलिसी चालू रखने के लिए देय तिथि तक प्रीमियम का भुगतान ज़रूरी है। भुगतान में मदद चाहिए तो इस संदेश का जवाब दें, आपके सलाहकार संपर्क करेंगे।
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प्रिय {{1}}, यह रिमाइंडर है कि आपकी {{2}} पॉलिसी (पॉलिसी नंबर {{3}}) का ₹{{4}} का वार्षिक प्रीमियम {{5}} को देय है। पॉलिसी चालू रखने के लिए देय तिथि तक प्रीमियम का भुगतान ज़रूरी है। भुगतान में मदद चाहिए तो इस संदेश का जवाब दें, आपके सलाहकार संपर्क करेंगे।insurance_premium_reminder_hi_formalWith buttons
Hindi · hiनमस्ते विक्रम, आपकी फैमिली हेल्थ पॉलिसी का प्रीमियम ₹24,300 है, जो 2 अक्टूबर को देय है। ऑनलाइन भुगतान के लिए नीचे टैप करें या अपने सलाहकार से बात करें।
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नमस्ते {{1}}, आपकी {{2}} पॉलिसी का प्रीमियम ₹{{3}} है, जो {{4}} को देय है। ऑनलाइन भुगतान के लिए नीचे टैप करें या अपने सलाहकार से बात करें।insurance_premium_reminder_hi_buttonsVariables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.
Utility templates are about something the customer already did, carry nothing promotional, and cost far less per message than marketing. Add an offer and Meta bills it as marketing. See what it costs · More for finance & insurance: WhatsApp for finance & insurance
A reminder that a customer’s existing premium is due, with no incentive, is utility — Meta uses exactly this example. Once it offers a saving, a discount or a new product, it is marketing.
Yes. Connect the firm’s number to wbm.link, send the reminders as templates, and clients’ replies land in the shared team inbox, where each chat can be assigned to the advisor who handles that client.
A request for card details, passwords or OTPs. Point clients to the insurer’s own website or app, or to their advisor, to make the payment.
Create your account, connect your number with Meta's official sign-up and start replying from one shared inbox.