wbm.link

Utility template · 6 examples · English & Hindi

Feedback on a recent order or visit WhatsApp templates

Meta counts a feedback survey as utility when it asks about a transaction the customer actually made — a specific order or visit. These templates name that order or visit and ask one clear question, with no discount for answering.

Short, 1 to 5 rating

English · en

Hi Kunal, thank you for your order SK-10471. How was your experience? Reply with a number from 1 (poor) to 5 (excellent).

10:42

Template text to copy

Hi {{1}}, thank you for your order {{2}}. How was your experience? Reply with a number from 1 (poor) to 5 (excellent).
feedback_request_en_short

After a visit

English · en

How was your visit?

Hello Anjali, thank you for visiting our Vaishali Nagar clinic on 10 Sep. We would like to know how your visit went — was the service on time, and was your concern resolved? Your feedback goes straight to our manager. Just reply to this message.

10:42

Template text to copy

Hello {{1}}, thank you for visiting {{2}} on {{3}}. We would like to know how your visit went — was the service on time, and was your concern resolved? Your feedback goes straight to our manager. Just reply to this message.
feedback_request_en_visit

With rating buttons

English · en

Hi Rohan, your order SK-10498 was delivered on 9 Sep. How would you rate it? Tap a button below — it takes a second.

10:42

GoodOkayNot happy

Template text to copy

Hi {{1}}, your order {{2}} was delivered on {{3}}. How would you rate it? Tap a button below — it takes a second.
feedback_request_en_buttons

Short, 1 to 5 rating

Hindi · hi

नमस्ते कुणाल, आपके ऑर्डर SK-10471 के लिए धन्यवाद। आपका अनुभव कैसा रहा? 1 (खराब) से 5 (बहुत अच्छा) के बीच कोई नंबर लिखकर जवाब दें।

10:42

Template text to copy

नमस्ते {{1}}, आपके ऑर्डर {{2}} के लिए धन्यवाद। आपका अनुभव कैसा रहा? 1 (खराब) से 5 (बहुत अच्छा) के बीच कोई नंबर लिखकर जवाब दें।
feedback_request_hi_short

After a visit

Hindi · hi

आपकी विज़िट कैसी रही?

प्रिय अंजलि, 10 सितंबर को हमारे वैशाली नगर क्लिनिक में आपके अपॉइंटमेंट के लिए धन्यवाद। हमें बताएं कि सेवा समय पर मिली या नहीं और आपकी समस्या हल हुई या नहीं। आपका फ़ीडबैक सीधे हमारे मैनेजर तक पहुँचता है। बस इस संदेश का जवाब दें।

10:42

Template text to copy

प्रिय {{1}}, {{2}} को {{3}} में आपके अपॉइंटमेंट के लिए धन्यवाद। हमें बताएं कि सेवा समय पर मिली या नहीं और आपकी समस्या हल हुई या नहीं। आपका फ़ीडबैक सीधे हमारे मैनेजर तक पहुँचता है। बस इस संदेश का जवाब दें।
feedback_request_hi_visit

With rating buttons

Hindi · hi

नमस्ते रोहन, आपका ऑर्डर SK-10498, जो 9 सितंबर को डिलीवर हुआ था, आपको कैसा लगा? नीचे एक बटन चुनें, बस एक सेकंड लगेगा।

10:42

अच्छाठीक-ठाकखुश नहीं

Template text to copy

नमस्ते {{1}}, आपका ऑर्डर {{2}}, जो {{3}} को डिलीवर हुआ था, आपको कैसा लगा? नीचे एक बटन चुनें, बस एक सेकंड लगेगा।
feedback_request_hi_buttons

Variables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.

When to send it

  • A day or two after an order is delivered
  • The evening after a clinic, salon or service visit
  • After a support ticket is closed
  • After an installation or repair job is completed

Tips for approval and replies

  • Reference the specific order or visit with a variable — an order number or a visit date. A general “tell us what you think of our brand” reads as marketing.
  • Do not reward feedback with a coupon or cashback. An incentive makes the survey marketing, and review-for-reward schemes break the rules of many review sites too.
  • Ask one question with quick-reply buttons. A tap is far easier to give than a written answer.
  • Replies come into wbm.link’s team inbox, so a manager can label unhappy answers and follow up with the customer the same day.

Category: Utility

Utility templates are about something the customer already did, carry nothing promotional, and cost far less per message than marketing. Add an offer and Meta bills it as marketing. See what it costs

FAQ

Frequently asked questions

Something else on your mind? Ask us.

Is a feedback request a utility template on WhatsApp?

It is when it asks about a specific recent transaction — an order the customer placed or a visit they made. Meta treats general surveys, and anything with an incentive, as marketing.

When should I send a feedback request?

Soon after the experience, while it is fresh — usually within a day or two of delivery or the visit. Send it once; repeated requests annoy customers and invite blocks.

Can I ask for a Google review in the same message?

Meta decides the category from the wording, and a request to review your business publicly can read as promotion. The safer route is to ask about the order first, then share the review link in the chat with customers who reply positively.

Related templates

Support ticket / complaint update6 templates Payment received6 templates Welcome / opt-in confirmation6 templates

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