Utility template · 6 examples · English & Hindi

Order confirmation WhatsApp templates

An order confirmation tells the customer their order reached you, what they will pay and when to expect it — and it is the message they scroll back to when they have a question. Keep it strictly about the order and Meta approves it as a utility template, billed at the lower utility rate.

Short

English · en

Hi Priya, thank you for your order. Your order SK-48213 for ₹1,249 is confirmed and we will share the tracking details once it ships. Reply here if you have any questions.

10:42

Template text to copy

Hi {{1}}, thank you for your order. Your order {{2}} for ₹{{3}} is confirmed and we will share the tracking details once it ships. Reply here if you have any questions.
order_confirmation_en_short

Detailed

English · en

Order confirmed

Hello Rohit, Thank you for shopping with us. Your order SK-50917 has been confirmed. Items: Cotton kurta (M) x 2, Dupatta x 1 Order total: ₹2,396 Payment: Paid online (UPI) Expected delivery: Thu, 18 Sep We will send you a tracking link as soon as your order is dispatched. For any change, just reply to this message.

Reply here for help with your order

10:42

Template text to copy

Hello {{1}},

Thank you for shopping with us. Your order {{2}} has been confirmed.

*Items:* {{3}}
*Order total:* ₹{{4}}
*Payment:* {{5}}
*Expected delivery:* {{6}}

We will send you a tracking link as soon as your order is dispatched. For any change, just reply to this message.
order_confirmation_en_detailed

With buttons

English · en

Hi Ananya, your order SK-51342 is confirmed ✅ We are packing it and it should reach Pune by 16 Sep. Tap below to see your order details or to talk to our team.

10:42

View orderTalk to support

Template text to copy

Hi {{1}}, your order {{2}} is confirmed ✅ We are packing it and it should reach {{3}} by {{4}}. Tap below to see your order details or to talk to our team.
order_confirmation_en_buttons

Short

Hindi · hi

नमस्ते सुनीता जी, आपका ऑर्डर SK-48213 कन्फर्म हो गया है। कुल राशि ₹1,249 है। ऑर्डर शिप होते ही हम आपको ट्रैकिंग की जानकारी भेजेंगे। कोई सवाल हो तो इसी चैट पर लिखें।

10:42

Template text to copy

नमस्ते {{1}} जी, आपका ऑर्डर {{2}} कन्फर्म हो गया है। कुल राशि ₹{{3}} है। ऑर्डर शिप होते ही हम आपको ट्रैकिंग की जानकारी भेजेंगे। कोई सवाल हो तो इसी चैट पर लिखें।
order_confirmation_hi_short

Detailed

Hindi · hi

ऑर्डर कन्फर्म

नमस्ते राकेश जी, आपका ऑर्डर हमें मिल गया है, धन्यवाद। ऑर्डर ID: SK-50917 सामान: स्टील प्रेशर कुकर 5 लीटर x 1 कुल राशि: ₹1,890 अनुमानित डिलीवरी: 18 सितंबर ऑर्डर भेजे जाने पर हम आपको ट्रैकिंग लिंक भेजेंगे। कोई बदलाव करना हो तो इसी मैसेज का जवाब दें।

10:42

Template text to copy

नमस्ते {{1}} जी,

आपका ऑर्डर हमें मिल गया है, धन्यवाद।

*ऑर्डर ID:* {{2}}
*सामान:* {{3}}
*कुल राशि:* ₹{{4}}
*अनुमानित डिलीवरी:* {{5}}

ऑर्डर भेजे जाने पर हम आपको ट्रैकिंग लिंक भेजेंगे। कोई बदलाव करना हो तो इसी मैसेज का जवाब दें।
order_confirmation_hi_detailed

With buttons

Hindi · hi

नमस्ते अंकित जी, आपका ऑर्डर SK-51342 कन्फर्म हो गया है। यह 16 सितंबर तक आपके पास पहुँच जाना चाहिए। ऑर्डर देखने के लिए नीचे बटन दबाएँ, या मदद के लिए हमसे बात करें।

10:42

ऑर्डर देखेंमदद चाहिए

Template text to copy

नमस्ते {{1}} जी, आपका ऑर्डर {{2}} कन्फर्म हो गया है। यह {{3}} तक आपके पास पहुँच जाना चाहिए। ऑर्डर देखने के लिए नीचे बटन दबाएँ, या मदद के लिए हमसे बात करें।
order_confirmation_hi_buttons

Variables such as {{1}} are filled with each customer’s details when you send. Example values are shown in the preview. Writing your own? Check it before you submit.

When to send it

  • Right after an order is placed on your website, app or in a chat
  • When an order taken by phone or at the counter needs a written record
  • Once payment arrives for an order that was waiting on it
  • When items, quantity or the total change and the customer should see the new details

Tips for approval and replies

  • Keep it purely about this order. A discount on the next purchase, “you may also like” or a “Shop again” button turns it into a marketing template.
  • Give realistic samples when you submit — a real-looking order ID, a ₹ amount and a date — so the reviewer sees exactly what the customer receives.
  • A “View order” or “Track order” URL button pointing to your own website is fine for utility. Avoid bit.ly and other link shorteners.
  • Send confirmations in batches from a CSV: import the day’s orders into wbm.link with the order ID and amount as custom fields, and they fill the variables when you broadcast the template.

Category: Utility

Utility templates are about something the customer already did, carry nothing promotional, and cost far less per message than marketing. Add an offer and Meta bills it as marketing. See what it costs · More for e-commerce & d2c: WhatsApp for e-commerce & d2c

FAQ

Frequently asked questions

Something else on your mind? Ask us.

Is an order confirmation a utility or a marketing template?

Utility, as long as it only covers the customer’s own order: items, amount, order ID and delivery date. Add a discount code, a product suggestion or an offer and Meta will categorise it as marketing, which costs more.

Can I send order confirmations on WhatsApp in Hindi?

Yes. Submit the Hindi version as its own template with the language set to Hindi. It can use the same variables as the English one, so each customer can get the language they prefer.

Can wbm.link send order confirmations automatically when an order is placed?

No. wbm.link does not integrate with store platforms, so it does not send anything on its own when an order comes in. Import your orders as a CSV with the details as custom fields, send the approved template as a broadcast, and customer replies arrive in the team inbox.

Related templates

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