WhatsApp for igaming operators
Player support and account updates on WhatsApp — inside Meta’s rules.
Licensed operators answer players where they already are. wbm.link gives your support and VIP teams one shared inbox on the company’s number, and sends account updates as approved templates. Gaming messages need Meta’s written permission and may only go to players in the countries Meta allows.
Sound familiar?
Where WhatsApp breaks down today
Support queues on one phone
Withdrawal questions and KYC follow-ups arrive faster than one handset can answer.
VIPs handled on personal numbers
When a VIP manager leaves, the player relationship and its history leave with them.
A banned number stops everything
Gaming messages sent without Meta’s permission, or to countries it does not allow, can get the number restricted.
How wbm.link helps
Built for igaming operators teams
VIP and support desks in one inbox
Assign players to VIP managers or support agents, with notes and the full history kept on the operator’s number.
Learn moreLabels for player stages
New, KYC pending, VIP, dormant — filter, assign and follow up by label.
Learn moreAccount updates as utility templates
Send a KYC reminder or a withdrawal update to a player from the chat, using an approved template about their own account.
Learn moreOffers only where allowed
Bonus and VIP messages go as marketing templates to opted-in players, in countries Meta permits, once Meta has approved you.
Learn moreAI for routine questions
Payment methods, withdrawal times and document lists answered from your own help content, then handed to an agent.
Learn moreKeyword replies
A player types “KYC” or “withdrawal” and gets the steps straight away, day or night.
Learn moreMessages that work
Examples you can adapt
Utility templates cost a fraction of marketing ones in India, and replies inside a customer's 24-hour window need no template at all.
Hi {{1}}, your account verification is almost complete. Please upload {{2}} in your account so withdrawals can be processed. Reply here if you need help.
Hi {{1}}, your withdrawal request {{2}} has been processed and should reach your account by {{3}}. Reply here with any questions.
Hi {{1}}, as a VIP member you have a new reward waiting in your account this week. Reply STOP to opt out of offers.
Can iGaming companies use the WhatsApp Business API?
Yes, with conditions. Since August 2024 Meta allows online gambling and gaming businesses to message on WhatsApp with its prior written permission, proof of a licence, and no messages to anyone under 18. As checked on 14 September 2026, Meta allows this only for users in Australia, Japan, Colombia, Mexico and Peru — India is not on the list.
Can I send deposit confirmations and withdrawal updates on WhatsApp?
In the countries Meta allows, updates about a player’s own account — deposit confirmations, withdrawal status, KYC reminders — are utility templates. Bonuses and promotions are marketing templates, need the player’s opt-in, and fall under Meta’s gaming permission.
Does wbm.link get Meta’s gaming approval for me?
No. The operator applies to Meta directly, with its licence. wbm.link provides the panel — the shared inbox, templates and broadcasts — that you use once Meta has approved you.
Other industries
Put your igaming operators team on one WhatsApp number.
Create your account, connect your number with Meta's official sign-up and start replying from one shared inbox.